A backlink is a link placed on someone else’s website that links back to yours. Backlinks are crucial for SEO, because search engines like Google, Yahoo and Bing place more importance on websites that have backlinks than those that don’t.
To put it simply, the more backlinks your website has, the higher your page will rank in search engines. In today’s blog post, we are going to cover various methods for creating high-quality backlinks for your website.
There is a temptation to think that backlinking is all about quantity, but there is a danger here. Search engines don’t just rank pages based on the number of backlinks. The quality of the backlink is also important.
Search engines judge the quality of a link based on how relevant it is, how trustworthy a site is, how much traffic it sends to your site, whether the link is embedded in content and how close to your chosen keywords it is.
One way to assess the quality of a link is to look at the page rank for the site the link is on. There are many free tools available to check this. Just Google the words “Page Rank” to see a list of tools.
How To Create Backlinks
Now that you know the difference between high and low-quality backlinks, let’s move on to some methods for creating quality backlinks for your website. In this blog post, we’ll be covering four backlinking methods; article submission, social bookmarking, YouTube videos, and webinars.
One popular method for creating backlinks is through article submissions to web directories.
Write four or five articles with good, actionable content and submit to article directories. EzineArticles has the best track-record for producing quality traffic.
Be sure to include a link back to your site in the resources box when you publish your article.
Another method for creating backlinks is social bookmarking.
Social bookmarking is another excellent method for generating high-quality backlinks. Different social networks seem to work better for different types of websites. Experiment with various social networks to find the ones that work best for you. Here are some examples of popular social networks for backlinking StumbleUpon, Twitter, Facebook, Digg, Reddit, Tumblr, Instagram and Pinterest.
You Tube Videos
Videos are quickly becoming a great way to build quality backlinks. Here are some tips for creating YouTube videos that will rank well and link back to your site. Include your link at the very top of your video. Write a 350-word minimum description and put your keyword somewhere in the first 25 words.
Try to put in synonyms for your main keywords and use your main keyword at least three or four times. Lastly, include some keywords in the tags to let search engines and YouTube know what the video is about.
There are plenty of great software tools available to help you make professional videos including Camtasia Studio and ScreenCast-O-Matic. One popular method for creating videos is to make a PowerPoint presentation and then record a video voice-over to go along with it.
Another great video linking tool that I recommend is Viewbix. It is a custom video player that features more than 20 interactive apps that encourage viewer participation.
For example, viewers can shop, stream your YouTube channel or sign up for your newsletter using Viewbix. These videos can be shared on social networking sites like FaceBook and Twitter.
Webinars are a great way of building both authority and backlinks. Just as in articles, it is important to include actionable information for viewers. Create links to resources, infographics and resources on your download pages along with your backlinks.
Write testimonials about your favourite products or services. Send them to to the companies that sell those products or services and let them know they can use it on their website. In most cases, the company will put a link back to you without you having to ask because it proves to their audience that you’re a real person.
Just to review, you can use article submission, social bookmarking, YouTube videos, and webinars to create backlinks. These are a few of the best techniques for creating high-quality backlinks that can help your website rank higher with search engines.
Try out several methods of backlinking and monitor your traffic and visitor engagement to figure out which methods are working best for your niche.
See you soon,