Author Archives: Tom

WEALTHY AFFILIATE REVIEW 2018

Introduction If you are learning how to create a successful business online, then the platform at Wealthy Affiliate is going to allow you to do this. Regardless of your background, your technical knowledge or your experience.  It’s a lot easier than you think. Some of the most common “positives” that people love about Wealthy Affiliate… Read More »

5 WAYS TO USE STORYTELLING IN MARKETING

Introduction Humanity has used stories as a way to teach, pass on valuable information, and communicate since the dawn of time. Long before there were written languages, people used stories to pass history and culture down from generation to generation. Humans are wired to respond to stories with an immediate connection and emotional reaction. When… Read More »

HOW TO SELL MORE WITH CONTENT MARKETING

Introduction The internet is changing the way that people both buy and sell products and services.  Today, most customers use the internet to research and read product reviews before making purchasing decisions. Content marketing is the perfect means to reach customers at all stages of the purchasing process. The internet marketing software company Marketo defines… Read More »

THE BEST SOCIAL MEDIA PLATFORM FOR MOBILE MARKETING

Introduction Mobile phone use is exploding and more people than ever are using their phones to make purchasing decisions. According to one online payment system provider, over 80% percent of Smartphone users read reviews on social media before they make a purchase. Marketers who ignore social media in their mobile marketing plans do so at… Read More »

DRIVE MORE SALES USING PSYCHOLOGICAL TRIGGERS

Introduction If you want to create content or advertising that drives traffic and results in sales, it helps to understand what motivates people.  Find the right motivation and you’ll be able to create content for your ads and articles that compel people to buy. This post will look at some psychological triggers that can be… Read More »

KEYWORD RESEARCH TOOLS, GOAL SETTING AND METHODS

Introduction If you’ve spent any time at all in the Digital Marketing world, you’ve heard a lot about keywords and keyword research. And though, you’ve likely heard a lot about it – for many – understanding how to perform useful keyword research is a frustrating and elusive thing. In this blog post, I’ll show you… Read More »

LEARN HOW VISITORS ENGAGE WITH YOUR WEBSITE

Introduction The secret to success in any kind of marketing – including digital marketing – is to treat it as a science. Everything can be measured and by measuring, you can figure out exactly what your audience is responding to. You can continue to improve your website’s performance by giving your audience more of what… Read More »

HOW TO GENERATE HIGH QUALITY BACKLINKS

Introduction A backlink is a link placed on someone else’s website that links back to yours. Backlinks are crucial for SEO, because search engines like Google, Yahoo and Bing place more importance on websites that have backlinks than those that don’t. To put it simply, the more backlinks your website has, the higher your page… Read More »

FIND NEW CONTENT IDEAS USING KEYWORD RESEARCH

Introduction In this blog post, you’re going to learn how to write targeted content to get visitors to your website by using keyword research to analyse the behaviour of your audience. Analysing Your Audience By analysing your audience, you will be able to choose content ideas that your readers will be interested in, which will increase… Read More »

THE 5 ESSENTIAL PAGES OF A SALES FUNNEL

Introduction In this post you will learn the five essential pages that should be found in any sales funnel that you create as an affiliate marketer or eCommerce website with something to sell. What Is A Sales Funnel? Before we get to the individual pages, just as a reminder, a sales funnel is what leads… Read More »